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Online Panel Research : a Data Quality Perspective.
Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2014.
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| Colección: | Wiley series in survey Methodology
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important ye. |
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| Notas: | 3.2.3 Online interviewing. |
| Descripción Física: | 1 online resource (512 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118763506 1118763505 9781118763513 1118763513 9781119941774 1119941776 |