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Startup mixology : Tech Cocktail's guide to building, growing, and celebrating startup success /
"Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; Foreword ; Introduction; Part 1 Getting Started; Chapter 1 Entrepreneurial Mind; See Problems as Opportunities; Vision; Think Less; Act More; Always Learning; Risk; Rule Breaker; Optimism; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 2 Ideas; Scratch Your Own Itch; Go After an Industry; Debate: Should You Build Painkillers or Vitamins?; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 3 Action; Who Are Your Customers?; What Would a Simple Prototype Look Like?
- How Much Personal Investment Do You Want to Make?Do You Want to Quit Your Job?; What Would Your Dream Team Look Like?; Who Else Can Help You?; Starting Simple; How Do You Find a Cofounder?; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 4 Formation; Forming a Company; Location; Employee Agreements; Intellectual Property; Legal Advice; Bookkeeping and Accounting; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Part 2 Product; Chapter 5 Product-Market Fit; Customer Development; Customer Validation; The Harsh Reality; Celebrate: Enjoy the Journey
- Final ThoughtsChapter 6 Launch; Strategy; Launch Stages; Build a Community; Partners; Public Relations; Build Relationships with Press; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 7 Metrics; Types of Metrics; Which Metrics Matter?; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Part 3 Team and People; Chapter 8 Team; Who to Hire?; Outsourcing; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 9 Culture; Figuring Out Your Culture; Living Your Culture; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts
- Chapter 10 CelebrationCompany; Brand; Science; How to Celebrate; Moments of Celebration; Celebrate in Moderation; Final Thoughts; Chapter 11 Relationships; Social Media; How Relationships Can Help You; Tips for Relationship Building; Relationships for the Long Term; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Part 4 Sales and Marketing; Chapter 12 Marketing; Marketing Strategy; Types of Marketing; Putting All Your Marketing Together; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 13 Sales; Sales Process; Sales Tips; The Harsh Reality
- Celebrate: Enjoy the JourneyFinal Thoughts; Part 5 Money; Chapter 14 Bootstrapping; Bootstrapping Tips; What a Bootstrapped Startup Looks Like; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 15 Funding; How to Pitch to Investors; How Much Funding Should You Raise?; Fund-raising Tips; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Part 6 Growth and Change; Chapter 16 Failure; When Do You Shut Down?; The Harsh Reality; How to Stay Positive; How to Stay Positive When Your Startup Fails; Final Thoughts; Chapter 17 Success; Scaling; The Exit