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The presentation lab : learn the formula behind powerful presentations /
Revealing the difference between great slides and great presentations Based on a proven process from one of the world's most prominent presentation consultancy and design firms, The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business prese...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- The Presentation Lab: Learn the Formula Behind Powerful Presentations; Copyright; Acknowledgments; Contents; Foreword; Element A: Introduction; A1: Before We Get Started ... The Presentation Labs Hypothesis; A2: Welcome to the Presentation Lab; A3: What This Book Is Not About . . .; Soft Skills; Getting to Prettier PowerPoint; How the Presentation Industry Has Got It All Wrong; A4: The Impact (& Source) of Poor Presentations; A5: Myth Busting; Myth #1: PowerPoint Is Intrinsically Evil; Myth #2: The Slides Are the Presentation; Myth #3: Presentation Zen/Typography; Myth #4: The 10/20/30 Rule.
- Element B: The Basic Tools for the JobB1: The Power of Inspiration: From Okay ... to Good ... to Optimized; B2: The Appliance of Science: A Beginner's Guide; What's the real purpose of applying science in presentations? Caveat Emptor; No need to learn through trial and error; Justification; In conclusion; B3: Business Storytelling: What's All the Fuss About?; B4: Business Storytelling: Getting Your Story Straight; B5: Introducing Presentation Optimization; Element C: The Base Elements of Your Presentation; C1: The Base Elements of Your Presentation; C2: Respect the Audience.
- C3: Audiences: The Most Complex of Beasts ... Drawing Conclusions; C4: The Audience Pathway; Beware-this kind of thinking is a sign that you're selling yourself short, very short; Navigating Your Way along the Pathway; Audience Pathway; Different strokes for different folks; C5: Message: What's the Point?; Step 1; Step 2; Step 3; C6: Messaging: Simplicity Is Not Stupidity; C7: Give Them Something They Will Remember ... And Then Let It Travel; Focus on The Message First-Not the Delivery; Focused Messages Take Time; C8: Structuring Your Message: The Power of the Storyflow.
- How to Build Your Storyflow DocumentElement D: Creating Compelling Content; D1: What Is Content?; The Curse of the Credentials Presentation; So What Content Do I Choose?; Putting It to Music; D2: Slicing Up Your Content (With a Little Help from Occam's Razor); The Presentation Lab Razor-Preparation; Compatibility; Relevance; Discriminability; The Presentation Lab Razor-Define & Declutter; D3: Valuable Visuals; D4: A Picture Paints a Thousand (Different) Words ... ; The Power of Visuals; The Power of Visuals + Message; Scientific Proof; The Super Powers of Visual Subtext.
- Beware of the Second Story Syndrome!D5: Open Access Imagery; A Word of Warning (1); A Word of Warning (2); D6: Art over Effectiveness; Use Stock Libraries Only When Fully Prepared; Provocative Presentations; A Word about Infographics; D7: Dealing with Data; Delivering Data as a Story; Consider the Following; Supporting Data Content; Sticking to the Facts; Getting Your Data Noticed; D8: From Visual Concept to Visual Presentation Aid; D9: In Conclusion; Visuals have the power to move an audience; Element E: Delivering the Final Results; E1: PowerPoint, the Shed, & an Electric Screwdriver; E2: What Is Blended Presenting?