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The co-creation paradigm /
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and service...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Stanford, California :
Stanford Business Books, an imprint of Stanford University Press,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems ... |
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| Descripción Física: | 1 online resource (xx, 333 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780804790758 0804790752 |