Cargando…
Asian inward and outward FDI : new challenges in the global economy /
One of the most interesting phenomena that has recently emerged in the international economic and financial arena is the new role played by emerging economies as global investors. Multinational companies from emerging and developing economies are becoming important players and have embarked upon rap...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Basingstoke] :
Palgrave Macmillan,
2014.
|
| Colección: | Palgrave Macmillan Asian business series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. Asian Inward and Outward FDI: New Challenges in the Global Economy : An Introduction; Claes Alvstam, Harald Dolles and Patrik Str̲m
- 2. Changing Faces of MNCs in China: Subsidiary Strategy in Corporate Strategic Reorientation; Yu Zheng
- 3. Sponsoring as a Strategy to Enter, Develop and Defend Markets: Advertising Patterns of the Beijing Olympic Games' Sponsoring Partners; Harald Dolles and Sten S̲derman
- 4. Global Innovation and R and D for Knowledge Creation: The Case of P and G, Unilever and Kao; Chie Iguchi, Takabumi Hayashi and Atsuho Nakayama
- 5. The New Face of Talent Management in Multinational Corporations: Responding to the Challenges of Searching and Developing Talent in Emerging Economies; Christian Schmidt, Sebastian Mansson and Harald Dolles
- 6. Preferences and Intercultural Networking for Globalizing Practices of Successful Leaders in the Intercultural Workplace; Rolf D. Schlunze, Weiwei Ji and Will Baber
- 7. Foreign Direct Investment and Economic Revitalization in Japan: The Role of the Foreign Firm in Niseko; Andrew Staples
- 8. Exploring Thick Description in Business System Analysis: The Korean Business System from a European Corporate Perception; Flora Bendt, Joakim Sanne and Harald Dolles
- 9. Samsung Electronics: From 'national champion' to 'global leader'; Sang-Chul Park, Claes G. Alvstam, Harald Dolles and Patrik Str̲m
- 10. A Business Tale on Marriage, Divorce and Remarriage in the Corporate World: a Conceptual Framework of Firms' Disintegration Process; Roger Schweizer and Katarina Lagerstr̲m:
- 11. The 'Hybrid' Emerging Market Multinational Enterprise : The Ownership Transfer of Volvo Cars to China; Claes G. Alvstam and Inge Ivarsson
- 12. Concluding Remarks on Asian Inward and Ooutward FDI: New Challenges in the Global Eeconomy; Claes Alvstam, Harald Dolles and Patrik Strom.