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Eye Tracking in User Experience Design /

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experienc...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bergstrom, Jennifer Romano
Otros Autores: Schall, Andrew Jonathan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington : Elsevier Science, 2014.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Section I: Overview of Eye Tracking and Visual Search; Chapter 1: Introduction to Eye Tracking; Chapter 2: Visual Search
  • Section II: Evaluating the User Experience; Chapter 3: Usability Testing; Chapter 4: Physiological Response Measurements
  • Section III: Eye Tracking for Specific Applications; Chapter 5: Forms and Surveys; Chapter 6: Information Architecture and Web Navigation; Chapter 7: Web Content; Chapter 8: E-Commerce Websites; Chapter 9: Social Media; Chapter 10: Mobile; Chapter 11: Gaming
  • Section IV: Eye Tracking with Unique Populations; Chapter 12: Older Adults; Chapter 13: Low Literacy Users
  • Section V: Conclusion: Chapter 14: The Future of Eye Tracking and User Experience.