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Eye Tracking in User Experience Design /

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experienc...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bergstrom, Jennifer Romano
Otros Autores: Schall, Andrew Jonathan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington : Elsevier Science, 2014.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Eye Tracking in User Experience Design /  |c Jennifer Romano Bergstrom, Andrew Jonathan Schall. 
260 |a Burlington :  |b Elsevier Science,  |c 2014. 
300 |a 1 online resource (395 pages) 
336 |a text  |b txt  |2 rdacontent 
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505 0 |a Section I: Overview of Eye Tracking and Visual Search; Chapter 1: Introduction to Eye Tracking; Chapter 2: Visual Search -- Section II: Evaluating the User Experience; Chapter 3: Usability Testing; Chapter 4: Physiological Response Measurements -- Section III: Eye Tracking for Specific Applications; Chapter 5: Forms and Surveys; Chapter 6: Information Architecture and Web Navigation; Chapter 7: Web Content; Chapter 8: E-Commerce Websites; Chapter 9: Social Media; Chapter 10: Mobile; Chapter 11: Gaming -- Section IV: Eye Tracking with Unique Populations; Chapter 12: Older Adults; Chapter 13: Low Literacy Users -- Section V: Conclusion: Chapter 14: The Future of Eye Tracking and User Experience. 
520 |a Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Human-computer interaction. 
650 0 |a Visual perception. 
650 0 |a Eye  |x Movements. 
650 0 |a Eye tracking. 
650 0 |a User interfaces (Computer systems) 
650 6 |a Perception visuelle. 
650 6 |a Œil  |x Mouvements. 
650 6 |a Oculométrie. 
650 6 |a Interfaces utilisateurs (Informatique) 
650 7 |a visual perception.  |2 aat 
650 7 |a Eye  |x Movements  |2 fast 
650 7 |a Eye tracking  |2 fast 
650 7 |a Human-computer interaction  |2 fast 
650 7 |a User interfaces (Computer systems)  |2 fast 
650 7 |a Visual perception  |2 fast 
700 1 |a Schall, Andrew Jonathan. 
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776 0 8 |i Print version:  |a Schall, Andrew.  |t Eye Tracking in User Experience Design.  |d Burlington : Elsevier Science, ©2014  |z 9780124081383 
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