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Driving desired futures : turning design thinking into real innovation /
Driving Desired Futures addresses the question how do individuals in social systems achieve credibility for new ideas? What are the criteria that render the comprehension of new ideas more likely within a group of people with diverse sets of beliefs? What triggers management's attention to allo...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Basel :
Birkhaüser,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Driving Desired Futures addresses the question how do individuals in social systems achieve credibility for new ideas? What are the criteria that render the comprehension of new ideas more likely within a group of people with diverse sets of beliefs? What triggers management's attention to allocate resources to the development of new ideas? To address these questions, various authors discuss the structures and dynamics of developing new ideas. |
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| Descripción Física: | 1 online resource (424 pages) : illustrations (chiefly color) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783038212843 3038212849 1306430437 9781306430432 9783038213109 3038213101 9783038219163 3038219169 |