School Public Relations for Student Success.

From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moore, Edward H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2009.
Temas:
Schools > Public relations.
Communication in education.
Communication en éducation.
Communication in education
Schools > Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Preface; Acknowledgments; About the Author; Chapter 1
  • The High Stakes of School PR: Student Success; Chapter 2
  • Understanding How PR Serves Your Students and Schools; Chapter 3
  • Defining Your School PR Needs; Chapter 4
  • Organizing Your School PR Efforts; Chapter 5
  • Getting Useful School PR Research; Chapter 6
  • Creating Goodwill Ambassadors for Your Schools; Chapter 7
  • Achieving School PR Success: Employees; Chapter 8
  • Achieving School PR Success: Parents; Chapter 9
  • Achieving School PR Success: Students.
  • Chapter 10
  • Achieving School PR Success: Volunteers and Other School VisitorsChapter 11
  • Achieving School PR Success: Diverse Audiences; Chapter 12
  • Achieving School PR Success: Seniors; Chapter 13
  • Achieving School PR Success: Businesses and Vendors; Chapter 14
  • Achieving School PR Success: Community Leaders; Chapter 15
  • Creating Your School PR Messages and Content; Chapter 16
  • Delivering Your School PR Messages and Content: In Print and Online; Chapter 17
  • Delivering Your School PR Messages and Content: In the News Media.
  • Chapter 18
  • Delivering Your School PR Messages and Content: In PersonChapter 19
  • School PR: How You Can Make a Difference Now; School PR Resources; Index.

Ejemplares similares