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Designing health communication campaigns : what works? /
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehic...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newbury Park, California :
Sage,
[1992]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part one. Overview
- part two. Generalizations about health communication campaigns
- part three. Interviews with campaign designers/experts
- part four. Implications and future directions.