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Designing health communication campaigns : what works? /
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehic...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newbury Park, California :
Sage,
[1992]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 016 | 7 | |a 017550110 |2 Uk | |
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| 020 | |a 9781452252704 |q (electronic bk.) | ||
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| 082 | 0 | 4 | |a 362.1/014 |2 20 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Backer, Thomas E. | |
| 245 | 1 | 0 | |a Designing health communication campaigns : |b what works? / |c Thomas E. Backer, Everett M. Rogers, Pradeep Sopory. |
| 264 | 1 | |a Newbury Park, California : |b Sage, |c [1992] | |
| 264 | 4 | |c ©1992 | |
| 300 | |a 1 online resource (199 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Mass media in health education. | |
| 650 | 0 | |a Communication in medicine. | |
| 650 | 6 | |a Médias en éducation sanitaire. | |
| 650 | 6 | |a Communication en médecine. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Social Security. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Social Services & Welfare. |2 bisacsh | |
| 650 | 7 | |a Communication in medicine |2 fast | |
| 650 | 7 | |a Mass media in health education |2 fast | |
| 700 | 1 | |a Rogers, Everett M. | |
| 700 | 1 | |a Sopory, Pradeep. | |
| 758 | |i has work: |a Designing health communication campaigns: What works? (Text) |1 https://id.oclc.org/worldcat/entity/E39PD39jx9pxqTrqDH77XVYfD3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Backer, Thomas E. |t Designing health communication campaigns : what works?. |d Newbury Park, California : Sage, [1992] |h xv, 181 pages ; 23 cm |z 9780803943322 |w (DLC) 10833316 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1598380 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24991009 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1598380 | ||
| 938 | |a ebrary |b EBRY |n ebr10833316 | ||
| 938 | |a EBSCOhost |b EBSC |n 688674 | ||
| 994 | |a 92 |b IZTAP | ||