The marketing of the president : political marketing as campaign strategy /

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and tel...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Newman, Bruce I.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, California : Sage Publications, [1994]
Temas:
Presidents > United States > Election.
Campaign management > United States.
Political campaigns > United States.
Marketing > United States.
Campagnes électorales > Gestion > États-Unis.
Marketing > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Campaign management
Marketing
Political campaigns
Presidents > Election
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I. The evolution of marketing in politics
  • part II. The marketing campaign
  • part III. The future of political marketing.

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