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The marketing of the president : political marketing as campaign strategy /
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and tel...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, California :
Sage Publications,
[1994]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Newman, Bruce I. | |
| 245 | 1 | 4 | |a The marketing of the president : |b political marketing as campaign strategy / |c Bruce I. Newman. |
| 264 | 1 | |a Thousand Oaks, California : |b Sage Publications, |c [1994] | |
| 264 | 4 | |c ©1994 | |
| 300 | |a 1 online resource (185 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a Part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Presidents |z United States |x Election. | |
| 650 | 0 | |a Campaign management |z United States. | |
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 0 | |a Marketing |z United States. | |
| 650 | 6 | |a Campagnes électorales |x Gestion |z États-Unis. | |
| 650 | 6 | |a Marketing |z États-Unis. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x Elections. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
| 650 | 7 | |a Campaign management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 650 | 7 | |a Presidents |x Election |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 776 | 0 | 8 | |i Print version: |a Newman, Bruce I. |t Marketing of the president : political marketing as campaign strategy. |d Thousand Oaks, California : Sage Publications, [1994] |h xvii, 165 pages ; 24 cm |z 9780803951389 |w (DLC) 10833275 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1598404 |z Texto completo |
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