Social marketing to protect the environment : what works /

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In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: McKenzie-Mohr, Doug, 1959-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : Sage Publications, [2012]
Temas:
Social marketing.
Green marketing.
Marketing social.
Marketing vert.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Green marketing
Social marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Section I. Introduction
  • section II. Influencing behaviors in the residential sector
  • section III. Influencing behaviors in the commercial sector
  • section IV. Going forward.

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