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|a Social marketing to protect the environment :
|b what works /
|c Doug McKenzie-Mohr [and three others].
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|a Thousand Oaks :
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|a Includes bibliographical references and index.
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|a Section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.
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|a Print version record.
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|a In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.
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|a Social marketing.
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|a Green marketing.
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|a Marketing social.
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|a Marketing vert.
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|a McKenzie-Mohr, Doug,
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|1 https://id.oclc.org/worldcat/entity/E39PCjKGd7CxyJDp84rbjYmKMK
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|i has work:
|a Social marketing to protect the environment (Text)
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|i Print version:
|t Social marketing to protect the environment : what works.
|d Thousand Oaks : Sage Publications, [2012]
|h xiv, 237 pages ; 26 cm
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