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Social marketing to protect the environment : what works /
In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
Sage Publications,
[2012]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies. |
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| Descripción Física: | 1 online resource (xiv, 237 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781452224312 1452224315 9781483349466 1483349462 1412991293 9781412991292 |