Focus group kit. 4, Moderating focus groups.

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overv...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Krueger, Richard A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, California : SAGE Publications, [1998]
Colección:Focus Group Kit.
Temas:
Focus groups.
REFERENCE > Questions & Answers.
Focus groups
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Acknowledgments; Introduction to the Focus Group Kit; Chapter 1
  • About This Book; Chapter 2
  • Guiding Principles of Moderating; Chapter 3
  • What You Need to Do: Before the Focus Group; Chapter 4
  • What You Need to Do: During the Focus Group; Chapter 5
  • Selecting the Moderator; Chapter 6
  • Personal Qualities of Moderators; Chapter 7
  • Roles of Moderators; Chapter 8
  • Problems Encountered by Moderators; Chapter 9
  • People Problems; Chapter 10
  • Assistant Moderator Responsibilities; Chapter 11
  • Taking Notes and Recording the Discussion; Chapter 12
  • The Rapid Focus Group.
  • Chapter 13
  • Rate Yourself: Check Sheets for ModeratingChapter 14
  • Improving Your Moderating Skills; Chapter 15
  • Teaching Others to Moderate; References; Index to This Volume; Index to the Focus Group Kit; About the Author.

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