Winning power : Canadian campaigning in the twenty-first century /

Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the sce...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Flanagan, Thomas, 1944- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Montreal [Quebec] : McGill Queen's University Press, [2014]
Temas:
Political campaigns > Canada.
Campaign funds > Canada.
Political campaigns > Technological innovations > Canada.
Political campaigns > Alberta > Case studies.
Campagnes électorales > Canada.
Caisses électorales > Canada.
Campagnes électorales > Innovations > Canada.
Campagnes électorales > Alberta > Études de cas.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Campaign funds
Political campaigns
Political campaigns > Technological innovations
Alberta
Canada
Electronic books.
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I The Permanent Reality of Campaigning. Fundamental Concepts
  • Playing by the Rules
  • Strategy I: Positioning
  • Strategy II: Triage and Concentration
  • The Technology of Persuasion
  • The Importance of Money
  • The Permanent Campaign
  • Going Negative.
  • Part III Fear and Loathing in Alberta. Fear and Loathing in Alberta
  • Applying the Principles
  • Appendix: The Calgary Centre By-Election: A Clash of Campaign Models (with Ryan Pike).

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