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The Bloomberg Way : a Guide for Reporters and Editors.
The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of the world's...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2014.
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| Edición: | 13th ed. |
| Colección: | Bloomberg.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The Bloomberg Way: A Guide for Reporters and Editors; Copyright; Contents; Introduction; Acknowledgments; Chapter 1: The Bloomberg Way; Guiding Principles; Ethical Standards; Chapter 2: The Five Fs; Chapter 3: The Four-Paragraph Lead; Headlines; Leads; Size and Scope; Reinforcing the Lead; Quotations; Details; Nut Paragraphs; To Be Sure; Chapter 4: Show, Don't Tell; Characterizations; Assertions; Anecdotes; Chapter 5: Writing Well Matters; Precision and Brevity; Jargon; Clichés; Word Echoes; Tense and Voice; Concise Writing; Chapter 6: Preparation; How to Prepare; Source Development.
- Curtain-RaisersTemplates; Chapter 7: Headlines; Improving Headlines; Headline Style; Grammar and Punctuation; Stand-Alone Headlines; Story Subheads; Avoiding Headline Errors; Chapter 8: Covering News; Breaking News; News Releases; Attribution; Anonymous Sources; Corrections; Sending Corrections; Rumor and Speculation; Media Summaries; Story Mechanics; Complete Coverage; Chapter 9: People; Interviewing; Obituaries; Chapter 10: Enterprise; Idea to Story; Preparing a Pitch; Types of Enterprise; Reporting; A Model of Reporting; Writing the Story; Chapter 11: Ethics; Working for Bloomberg.
- Covering BloombergFairness; Public Responsibilities; Endorsements and Paying Our Way; Plagiarism; Access; Transparency; Accuracy; Contests; Conduct; Libel; Red Flags; Avoiding a Libel Claim; Chapter 12: How We Work; Reporters; Interviewing; Accuracy; Editors; Editing Checklist; Bloomberg First Word; Going Online; Chapter 13: The Data Advantage; More News-Inspired Functions; Functions for Markets; Functions for Stocks; Functions for Bonds; Functions for Currencies; Functions for Commodities; Functions for Companies; Functions for Economies; Functions for Government.
- Chapter 14: Five Easy PiecesChapter 15: Markets; How to Cover Markets; Four Pillars of Market Reporting; Writing Market Leads; Keeping Stories Fresh; Technical Analysis; Markets Enterprise; Stocks; Themes for Stocks; Bonds; Government Bonds; Themes for Government Bonds; Corporate Bonds; Themes for Corporate Bonds; Swaps; Money Markets; Currencies; Covering Currency Markets; Themes for Currencies; Commodities; Themes for Commodities; Chapter 16: Companies; Market Perspective; Debt; Earnings; Mergers and Acquisitions; Valuation; Value Comparisons; Financing; Initial Public Offerings; Bond Sales.
- Repurchases and DividendsCompany Exclusives; Chapter 17: Economies; Covering Economies; Economy Enterprise; Chapter 18: Government; Follow the Money; Financing Government; Opinion Polls; Government Exclusives; Chapter 19: Grammar; Agreement of Subject and Verb; Commas; Hyphens; Only; Which and That; Has and Have; Who and Whom; Chapter 20: Words and Terms.