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Green power already out of breath? Why do German consumers not switch to green electricity?

The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Herz, Sarah
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2014.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Green power already out of breath? Why do German consumers not switch to green electricity? 
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520 |a The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State of Mecklenburg-West-Pomerania to analyze the personal relevance of different motives for consumers. Furthermore, the survey also aimed at analyzing the compliance of theoretical c. 
505 0 |a Green power already out of breath?; Abstract; List of Abbreviations; Table of Contents; 1. Introduction; 2. Method; 3. The German Electricity Market; 4. Theory on Consumer Behavior in the Electricity Market; 5. Motives for Non Switching to a Green Electricity Vendor; 6. Empirical Investigation in the German Federal State of Mecklenburg West Pomerania; 6.1 Sampling Method & Data Collection; 6.2 Questionnaire Design & Measures; 6.3 Data Analysis & Data Discussion; 6.4 Conclusion & Assessment; 7. Conclusion; List of References; Appendix. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Energy conservation. 
650 0 |a Renewable energy sources. 
650 0 |a Sustainable development. 
650 2 |a Conservation of Energy Resources 
650 2 |a Renewable Energy 
650 6 |a Économies d'énergie. 
650 6 |a Énergies renouvelables. 
650 6 |a Développement durable. 
650 7 |a energy conservation.  |2 aat 
650 7 |a sustainable development.  |2 aat 
650 7 |a Energy conservation  |2 fast 
650 7 |a Renewable energy sources  |2 fast 
650 7 |a Sustainable development  |2 fast 
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