Loyalty cards in the apparel industry in Germany and Spain.

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Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Janotta, Sarah-Mailin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2014.
Temas:
Customer loyalty.
Clothing trade.
Consommateurs > Fidélité.
BUSINESS & ECONOMICS > Economics > General.
BUSINESS & ECONOMICS > Reference.
Clothing trade
Customer loyalty
Acceso en línea:Texto completo
Descripción
Sumario:Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers have opted for a global marketing strategy which includes implementing loyalty cards with the same features in several countries (e.g. Hunkemöller, Promod, Esprit). This research is a comparative analysis of young adults, aged between 18 and 30, from a Northern European country (Germany) and a Sout.
Descripción Física:1 online resource (133 pages)
ISBN:9783954895151
3954895153

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