Customer Experiences affect Customer Loyalty.

The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four dimensions: Service quality, atmosphere quality, flow quality and learning quality. The study reveals that product quality...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gurski, Daniel
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2014.
Temas:
Bayesian statistical decision theory.
Structural equation modeling.
Théorie de la décision bayésienne.
Modèles d'équations structurales.
Bayesian statistical decision theory
Structural equation modeling
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Customer Experiences affect Customer Loyalty; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1. Introduction; 2. Literature Review; 2.1 The Evolution from Products to Services to Experiences; 2.2 The Initial Conceptual Model; 3. Methodology & Research Design; 3.1 Assigning Scales to the Individual Constructs; 3.2 Pre-Testing the Scales; 3.3 Adjustments and Refinements; 3.4 Testing the Measurement Model; 4. Data Analysis; 4.1 Comparison of Competing Models; 4.2 Selection of the Best Fitting Structural Model; 5. Discussion; 6. Conclusion; 6.1 Theoretical Implications
  • 6.2 Managerial Implications6.3 Limitations & Future Research; Reference List; Appendix

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