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Customer Experiences affect Customer Loyalty.
The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four dimensions: Service quality, atmosphere quality, flow quality and learning quality. The study reveals that product quality...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Gurski, Daniel. | |
| 245 | 1 | 0 | |a Customer Experiences affect Customer Loyalty. |
| 260 | |a Hamburg : |b Diplomica Verlag, |c 2014. | ||
| 300 | |a 1 online resource (63 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four dimensions: Service quality, atmosphere quality, flow quality and learning quality. The study reveals that product quality itself is a separate, but related construct to customer experience quality which alone is not sufficient to create customer loyalty. The effect of customer experience quality and product quality on customer loyalty intentions is found to be fully mediated by perceived value. Moreover, perceived wea. | ||
| 505 | 0 | |a Customer Experiences affect Customer Loyalty; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1. Introduction; 2. Literature Review; 2.1 The Evolution from Products to Services to Experiences; 2.2 The Initial Conceptual Model; 3. Methodology & Research Design; 3.1 Assigning Scales to the Individual Constructs; 3.2 Pre-Testing the Scales; 3.3 Adjustments and Refinements; 3.4 Testing the Measurement Model; 4. Data Analysis; 4.1 Comparison of Competing Models; 4.2 Selection of the Best Fitting Structural Model; 5. Discussion; 6. Conclusion; 6.1 Theoretical Implications | |
| 505 | 8 | |a 6.2 Managerial Implications6.3 Limitations & Future Research; Reference List; Appendix | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Bayesian statistical decision theory. | |
| 650 | 0 | |a Structural equation modeling. | |
| 650 | 6 | |a Théorie de la décision bayésienne. | |
| 650 | 6 | |a Modèles d'équations structurales. | |
| 650 | 7 | |a Bayesian statistical decision theory |2 fast | |
| 650 | 7 | |a Structural equation modeling |2 fast | |
| 758 | |i has work: |a Customer Experiences Affect Customer Loyalty (Online) (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXFjh6tRXjBgfDKHMF6wcq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9783954891184 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1640398 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1640398 | ||
| 938 | |a YBP Library Services |b YANK |n 11684808 | ||
| 994 | |a 92 |b IZTAP | ||