The Body-Image Meaning-Transfer Model.

This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken's (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape indivi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jobsky, Anke
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2014.
Temas:
Export marketing > Case studies.
Marketing > Vocational guidance.
Export marketing
Marketing > Vocational guidance
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken's (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape individual consumers' understanding of socially 'good' and 'bad' bodies. It emphasizes the notable impact of mainstream advertising, media, and celebrity culture that commonly promote a thin-and-muscular beauty-ideal, and the process of normalization which implies feelings of guilt, anxiety, public observation.
Descripción Física:1 online resource (110 pages)
ISBN:9783954896202
3954896206

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