Towards a new order in the global automotive industry.

The global automotive industry faces the most influential changes since the revolutionary introduction of mass production a century ago. Latecomer firms from Asia are challenging the western incumbents. They can change the rules of the game in the industry by leapfrogging several steps in their deve...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wäldchen, Daniel
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2014.
Temas:
Automobile industry and trade > Environmental aspects.
Social responsibility of business.
Sustainable development.
Automobiles > Industrie et commerce > Aspect de l'environnement.
Entreprises > Responsabilité sociale.
Développement durable.
sustainable development.
Automobile industry and trade > Environmental aspects
Social responsibility of business
Sustainable development
Acceso en línea:Texto completo
Descripción
Sumario:The global automotive industry faces the most influential changes since the revolutionary introduction of mass production a century ago. Latecomer firms from Asia are challenging the western incumbents. They can change the rules of the game in the industry by leapfrogging several steps in their development process. This study seeks to contribute to the discussion of latecomer firms by gaining insights into the catch up processes of five automotive companies in the passenger car segment, namely BYD (PRC), Chery (PRC), Geely (PRC), Tata Motors (India) and Mahindra and Mahindra (India). Based on.
Descripción Física:1 online resource (133 pages)
ISBN:9783954896080
3954896087

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