Entering successfull the Indian market.

The objective of this study is to identify, to analyse, and to evaluate the market entry barriers for German small and medium-sized companies in India. Moreover, this study provides recommendations in order to minimize or overcome those barriers. Existing studies are discussing the market entry of b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bednarek, Diana
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2014.
Temas:
2000-2099
Financial crises > Developing countries.
Industries > Developing countries.
Commerce
Economic history
Financial crises
Industries
Developing countries > Commerce.
Developing countries > Economic conditions > 21st century.
Developing countries
Acceso en línea:Texto completo
Descripción
Sumario:The objective of this study is to identify, to analyse, and to evaluate the market entry barriers for German small and medium-sized companies in India. Moreover, this study provides recommendations in order to minimize or overcome those barriers. Existing studies are discussing the market entry of big companies such as of Siemens AG and Robert Bosch GmbH in India, but issues of small and medium-sized companies are neglected. This academic void is closed by this study with the help of the implementation of questionnaires and interviews. Based on these primary sources, market entry barriers for.
Descripción Física:1 online resource (167 pages)
ISBN:9783954896233
3954896230

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