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Social Media and the Rebirth of PR.
Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a 'say' on every possible matter, anytime, anywhere - the emergence of social...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Social Media and the Rebirth of PR; Table of Contents; List of Tables; List of Figures; Acknowledgements; Abbreviations; 1. Introduction; 2. Literature Review; 2.1. Public Relations; 2.2. The PR Industry; 2.3. Social Media; 2.4. Integrating PR and Social Media in the Marketing Mix; 2.5. Social Media's Impact on PR; 2.6. Conclusions; 3. Research Methodology; 3.1. Research Objectives; 3.2. Research Philosophies and Paradigms; 3.3. Research Strategy; 3.4. Research Methods; 4. Research Findings and Discussion; 4.1. Quantitative Data Findings; 4.2. Qualitative Data Findings; 4.3. Discussion 5. Conclusions and Recommendations5.1. Main Conclusions; 5.2. Limitations; 5.3. Recommendations for Future Research; 6. References; 7. Bibliography; 8. Appendices; 8.1. Appendix 1: Questionnaire Design and Structure; 8.2. Appendix 2: Questionnaire Results; 8.3. Appendix 3: Interview Design and Structure; 8.4. Appendix 4: Interview Transcripts.