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EBOOKCENTRAL_ocn871779537 |
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OCoLC |
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20240329122006.0 |
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140306s2014 gw o 000 0 eng d |
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|a 9783954896783
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|a 3954896788
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|b 000053047519
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|a (OCoLC)871779537
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|a HF5415.1265
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|a 658.872
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|a UAMI
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|a Stareva, Iliyana.
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|a Social Media and the Rebirth of PR.
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260 |
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|a Hamburg :
|b Diplomica Verlag,
|c 2014.
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|a 1 online resource (127 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
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|a online resource
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|a Print version record.
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|a Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a 'say' on every possible matter, anytime, anywhere - the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations.
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|a Social Media and the Rebirth of PR; Table of Contents; List of Tables; List of Figures; Acknowledgements; Abbreviations; 1. Introduction; 2. Literature Review; 2.1. Public Relations; 2.2. The PR Industry; 2.3. Social Media; 2.4. Integrating PR and Social Media in the Marketing Mix; 2.5. Social Media's Impact on PR; 2.6. Conclusions; 3. Research Methodology; 3.1. Research Objectives; 3.2. Research Philosophies and Paradigms; 3.3. Research Strategy; 3.4. Research Methods; 4. Research Findings and Discussion; 4.1. Quantitative Data Findings; 4.2. Qualitative Data Findings; 4.3. Discussion 5. Conclusions and Recommendations5.1. Main Conclusions; 5.2. Limitations; 5.3. Recommendations for Future Research; 6. References; 7. Bibliography; 8. Appendices; 8.1. Appendix 1: Questionnaire Design and Structure; 8.2. Appendix 2: Questionnaire Results; 8.3. Appendix 3: Interview Design and Structure; 8.4. Appendix 4: Interview Transcripts.
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Social media
|x Marketing.
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650 |
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|a Online social networks
|z Germany.
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650 |
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|a Réseaux sociaux (Internet)
|z Allemagne.
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650 |
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7 |
|a Online social networks
|2 fast
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651 |
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|a Germany
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtCD3rcKcPDx6FHmjvrbd
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776 |
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|i Print version:
|z 9783954891788
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856 |
4 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1640299
|z Texto completo
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936 |
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|a BATCHLOAD
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938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL1640299
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938 |
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|a YBP Library Services
|b YANK
|n 11684859
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994 |
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|a 92
|b IZTAP
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