Cargando…
Communicating corporate social responsibility : perspectives and practice /
"This book offers a ground-breaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discour...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Group Publishing Limited,
2014.
|
| Edición: | First edition. |
| Colección: | Critical studies on corporate responsibility, governance and sustainability ;
volume 6. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Introduction : CSR communication as an emerging field of study / Ralph Tench, William Sun, Brian Jones
- Four aces : bringing communication perspectives to corporate social responsibility / Øyvind Ihlen, Steve May, Jennifer Bartlett
- Communicating, connecting and developing social capital for organisations and their communities : benefits for socially responsive organisations / Joy Chia
- Corporate social responsibility communication : towards a phase model of strategic planning / Bernd Lorenz Walter
- Correlating leadership style, communication strategy and management fashion : an approach to describing the drivers and settings of CSR institutionalization / Lars Rademacher, Nadine Remus
- A model for evaluating corporate environmental communication / Magnus Fredriksson, Eva-Karin Olsson
- The role of corporate social responsibility in international investment law : the case of tobacco / Yulia Levashova
- A dialectical approach to analyzing polyphonic discourses of corporate social responsibility / Ganga S. Dhanesh
- Brand heritage and CSR credentials : a discourse analysis of M & S reports / Deviraj Gill, Anne Broderick
- Can one report be reached? The challenge of integrating different perspectives on corporate performance / Adrián Zicari
- Communicating about integrating sustainability in corporate strategy : motivations and regulatory environments of integrated reporting from a European and Dutch perspective / Tineke Lambooy, Rosemarie Hordijk, Willem Bijveld
- The responsibilities of social networking companies : applying political CSR theory to Google, Facebook and Twitter / Theresa Bauer
- Twitter and its usage for dialogic stakeholder communication by MNCs and NGOs / Sarah Inauen, Dennis Schoeneborn
- CSR online communication : the metaphorical dimension of CSR discourse in the food industry / Magdalena Bielenia-Grajewska
- Corporate social responsibility communication from the vedantic, dharmic and karmic perspectives / Balakrishnan Muniapan, Sony Jalarajan Raj
- Sceptical employees as CSR ambassadors in times of financial uncertainty / Anastasios Theofilou, Tom Watson
- Creating consumer confidence in CSR communications / Guido Berens, Wybe T. Popma
- Quid pro quo? Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising / Brigitte Planken, Steef Verheijen.