Handbook of Services Marketing and Management.

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shor...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Swartz, Teresa A.
Otros Autores: Iacobucci, Dawn
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1999.
Temas:
Service industries > Marketing.
Service industries > Management.
Customer services > Marketing.
Customer services > Management.
Services (Industrie) > Marketing.
Services (Industrie) > Gestion.
Service à la clientèle > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer services > Management
Customer services > Marketing
Service industries > Management
Service industries > Marketing
Acceso en línea:Texto completo
Descripción
Sumario:The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Descripción Física:1 online resource (534 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781412973649
1412973643
9781452231327
145223132X

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