Transnational Marketing in the Information Age.

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Desimone, Diane M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2014.
Colección:Transnational business and corporate culture.
Temas:
Export marketing.
International business enterprises.
Entreprises multinationales.
Export marketing
International business enterprises
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries.
  • Chapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index.

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