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Transnational Marketing in the Information Age.
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2014.
|
| Colección: | Transnational business and corporate culture.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 008 | 140208s2014 xx o 000 0 eng d | ||
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| 020 | |a 9781135681944 | ||
| 020 | |a 1135681945 | ||
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| 050 | 4 | |a HF1416 .D47 2014 | |
| 082 | 0 | 4 | |a 658.848 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Desimone, Diane M. | |
| 245 | 1 | 0 | |a Transnational Marketing in the Information Age. |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2014. | ||
| 300 | |a 1 online resource (236 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Transnational Business and Corporate Culture | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries. | |
| 505 | 8 | |a Chapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index. | |
| 520 | |a First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 6 | |a Entreprises multinationales. | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 758 | |i has work: |a Transnational marketing in the information age (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH8DbtQqdYkbqMtGXXx3Bd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Desimone, Diane M. |t Transnational Marketing in the Information Age. |d Hoboken : Taylor and Francis, ©2014 |z 9780815333111 |
| 830 | 0 | |a Transnational business and corporate culture. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1619181 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1619181 | ||
| 994 | |a 92 |b IZTAP | ||