Service mining : framework and application /

The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance revenue through service. In particular, companies increase revenue through IT-based services. The new type of service, e-service, has several features such as b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chang, Wei-Lun (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edición:First edition.
Colección:2013 digital library.
Quantitative approaches to decision making collection.
Temas:
Customer services > Data processing.
Service à la clientèle > Informatique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer services > Data processing
service mining
service cooperation
service branding
service idealism
pricing
value network
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Framework and opportunities of service mining
  • 2. Mining customer value on services
  • 3. Mining the price of service
  • 4. Mining cooperation of services
  • 5. Mining services in customer relationship
  • 6. Discovering service failure and recovery
  • 7. Mining service brands
  • 8. Toward service idealism
  • Conclusion
  • Notes
  • References
  • Index.

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