Crackle and Fizz : Essential Communication and Pitching Skills for Scientists /

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This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilli...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van den Brul, Caroline (Autor)
Otros Autores: Rothwell, Nancy (writer of foreword.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Imperial College Press, [2014]
Temas:
Communication in science.
Information scientifique.
POLITICAL SCIENCE > Essays.
POLITICAL SCIENCE > Government > General.
POLITICAL SCIENCE > Government > National.
POLITICAL SCIENCE > Reference.
Communication in science
Acceso en línea:Texto completo
Descripción
Sumario:This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences. Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they crackle and fizz for the audience.
Descripción Física:1 online resource (xvi, 200 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781783262854
1783262850

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