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Recommend This! : Delivering Digital Experiences that People Want to Share.
Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing co...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2014.
©2014 |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations. Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences. Key topics discussed in the book are: Physical or digital, as humans we are driv. |
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| Notas: | Why Face-to-Face Is So Important (To Business). |
| Descripción Física: | 1 online resource (274 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118872857 1118872851 9781118872888 1118872886 9781306403672 1306403677 1118836693 9781118836699 |