Essentials of Mass Communication Theory.

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This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communicati...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Berger, Arthur Asa
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1995.
Temas:
Mass media > Philosophy.
Mass media > United States.
Médias > Philosophie.
Mass media
Mass media > Philosophy
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Acknowledgments; Chapter 1
  • Making Sense of Mass Communication; Chapter 2
  • The Artwork (or Text); Chapter 3
  • Media; Chapter 4
  • The Audience; Chapter 5
  • America/Society; Chapter 6
  • The Artist; Appendix Combinations: Questions for Discussion and Research; Glossary; Suggested Further Reading; References; Name Index; Subject Index; About the Author.

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