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Essentials of Mass Communication Theory.
This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communicati...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
1995.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Berger, Arthur Asa. | |
| 245 | 1 | 0 | |a Essentials of Mass Communication Theory. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 1995. | ||
| 300 | |a 1 online resource (225 pages) | ||
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| 505 | 0 | |a Cover; Contents; Acknowledgments; Chapter 1 -- Making Sense of Mass Communication; Chapter 2 -- The Artwork (or Text); Chapter 3 -- Media; Chapter 4 -- The Audience; Chapter 5 -- America/Society; Chapter 6 -- The Artist; Appendix Combinations: Questions for Discussion and Research; Glossary; Suggested Further Reading; References; Name Index; Subject Index; About the Author. | |
| 520 | |a This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Mass media |z United States. | |
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| 650 | 7 | |a Mass media |x Philosophy |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Berger, Arthur Asa. |t Essentials of Mass Communication Theory. |d Thousand Oaks : SAGE Publications, ©1995 |z 9780803973572 |
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