Postmodern Consumer Research : the Study of Consumption as Text.

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both obj...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hirschman, Elizabeth C.
Otros Autores: Holbrook, Morris B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1992.
Colección:Association for Consumer Research.
Temas:
Consumers > Research.
Knowledge, Theory of > History.
Consommateurs > Recherche.
Théorie de la connaissance > Histoire.
Consumers > Research
Knowledge, Theory of
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Preface; Chapter 1
  • Introduction; Part I
  • The Philosophies; Chapter 2
  • Empiricism; Chapter 3
  • Socioeconomic Constructionism; Chapter 4
  • Interpretivism; Chapter 5
  • Subjectivism; Chapter 6
  • Rationalism; Part II
  • Methods; Chapter 7
  • From Philosophy to Methodological Assumptions; Chapter 8
  • Empiricism (Reflection of the Text); Chapter 9
  • Rationalism (Creation of the Text); Chapter 10
  • Socioeconomic Constructionism (Systematization of the Text); Chapter 11
  • Interpretivism (Translation of the Text); Chapter 12
  • Subjectivism (Construction of the Text).
  • Part III
  • Evaluating ResearchChapter 13
  • Be Gentle With the Text; References; Index; About the Authors.

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