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Postmodern Consumer Research : the Study of Consumption as Text.

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both obj...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hirschman, Elizabeth C.
Otros Autores: Holbrook, Morris B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1992.
Colección:Association for Consumer Research.
Temas:
Acceso en línea:Texto completo

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