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Postmodern Consumer Research : the Study of Consumption as Text.
The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both obj...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
1992.
|
| Colección: | Association for Consumer Research.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 140125s1992 xx ob 001 0 eng d | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Hirschman, Elizabeth C. | |
| 245 | 1 | 0 | |a Postmodern Consumer Research : |b the Study of Consumption as Text. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 1992. | ||
| 300 | |a 1 online resource (157 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Association for Consumer Research | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Preface; Chapter 1 -- Introduction; Part I -- The Philosophies; Chapter 2 -- Empiricism; Chapter 3 -- Socioeconomic Constructionism; Chapter 4 -- Interpretivism; Chapter 5 -- Subjectivism; Chapter 6 -- Rationalism; Part II -- Methods; Chapter 7 -- From Philosophy to Methodological Assumptions; Chapter 8 -- Empiricism (Reflection of the Text); Chapter 9 -- Rationalism (Creation of the Text); Chapter 10 -- Socioeconomic Constructionism (Systematization of the Text); Chapter 11 -- Interpretivism (Translation of the Text); Chapter 12 -- Subjectivism (Construction of the Text). | |
| 505 | 8 | |a Part III -- Evaluating ResearchChapter 13 -- Be Gentle With the Text; References; Index; About the Authors. | |
| 520 | |a The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspe. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumers |x Research. | |
| 650 | 0 | |a Knowledge, Theory of |x History. | |
| 650 | 6 | |a Consommateurs |x Recherche. | |
| 650 | 6 | |a Théorie de la connaissance |x Histoire. | |
| 650 | 7 | |a Consumers |x Research |2 fast | |
| 650 | 7 | |a Knowledge, Theory of |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 700 | 1 | |a Holbrook, Morris B. | |
| 758 | |i has work: |a Postmodern consumer research (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGBJ3dqt76dvQp39k3d38K |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Hirschman, Elizabeth C. |t Postmodern Consumer Research : The Study of Consumption as Text. |d Thousand Oaks : SAGE Publications, ©1992 |z 9780803947436 |
| 830 | 0 | |a Association for Consumer Research. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1598364 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24991075 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1598364 | ||
| 994 | |a 92 |b IZTAP | ||