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Five stars : putting online reviews to work for your business /

This unique book helps you influence the process and leverage the results to increase sales and revenue. It is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Packed with tools, techniques, and great case studies, this practical...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Couzin, Gradiva
Otros Autores: Grappone, Jennifer
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis : Wiley, [2014]
Temas:
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:This unique book helps you influence the process and leverage the results to increase sales and revenue. It is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. It shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business; explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility; and demystifies a complex topic, empowering you to make the most of this valuable marketing tactic. --
Notas:Includes index.
Descripción Física:1 online resource (314 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781118763353
1118763351
9781118763216
1118763211
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9781118689448