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The campaign manager : running and winning local elections /

A complete, step-by-step success kit for organizing, funding, publicizing, and winning local political campaigns.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shaw, Catherine
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boulder, Colorada : Westview Press, [2014]
Edición:Fifth edition.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Precinct analysis: the sinners, the saints, and the savables
  • The campaign team and volunteer organization
  • The campaign brochure
  • Digital and social media
  • Fundraising
  • Lawn signs
  • Targeting voters
  • Media
  • The candidate
  • The issue-based campaign
  • Getting out the vote (GOTV)
  • The campaign plan
  • After the ball.