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E-business strategic management /

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Martínez-López, Francisco J., 1960-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Heidelberg ; New York : Springer, [2014]
Colección:Progress in IS.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social W.
Descripción Física:1 online resource (1004 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9783642397479
3642397476