B4B : how technology and big data are reinventing the customer-supplier relationship /

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple "make, sell, ship" approach for early manufacturing co...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wood, J. B.
Otros Autores: Hewlin, Todd, Lah, Thomas E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ashland, Ohio : Point B Inc., [2013]
Temas:
Big data.
Customer relations.
Données volumineuses.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Big data
Customer relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Copyright
  • Contents
  • Introduction
  • Chapter 1: The Origins of B2B
  • Chapter 2: New Leaders Emerge
  • Chapter 3: Itâ€?s the Outcome!
  • Chapter 4: B4B
  • Chapter 5: Connectedness and the Tower of Power
  • Chapter 6: Capabilities-Led Transformation
  • Chapter 7: Pivot 1: Land + Expand Selling
  • Chapter 8: Pivot 2: Adoption Services
  • Chapter 9: Pivot 3: The Data Handshake
  • Chapter 10: Crossing the Line
  • Epilogue
  • Endnotes
  • Index

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