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National image & competitive advantage : the theory and practice of place branding
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Copenhagen :
Copenhagen Business School Press,
2006
|
| Edición: | 2. ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 049 | |a UAMI | ||
| 100 | 1 | |a Jaffe, Eugene D. | |
| 245 | 1 | 0 | |a National image & competitive advantage : |b the theory and practice of place branding |
| 250 | |a 2. ed. | ||
| 260 | |a Copenhagen : |b Copenhagen Business School Press, |c 2006 | ||
| 300 | |a 1 online resource (237 pages) |b illustrations, map | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Previous edition: 2001 | ||
| 500 | |a Includes index | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b Content:1. Introduction: Image, Images and Imagination2. The Theory of Country Brand and Product Images3. Monetizing Brand and Country Image4. It's All in the Eyes of the Consumer5. Managing Country of Origin Effects by the Firm6. Managing Country of Origin Effects by Industry and Government7. Legal Aspects of Country Image. | |
| 505 | 0 | |a National Image & Competitive Advantage; Table of Contents; Preface to the Second Edition; Acknowledgments; 1 Introduction: Image, Images and Imagination; Introduction; What Do We Mean by Product, Brand and Country Image?; Learning Processes; Categorization, Abstraction and Generalization; Symbols; Generalization versus Discrimination; Brand and Country Image Compositioning; Misconceptions of Country Image; What Lies Ahead; 2 The Theory of Country Brand and Product Images; Introduction; Country Image Taxonomy; Measuring Country Image Dimensions. | |
| 505 | 8 | |a Multiple Independent Image Items and DimensionsMulti-Item Image Scale; Statistically Derived Multi-Item Image Dimensions; Consumer-Sourced and Statistically Derived Multi-Item Image Dimensions; The Need for a Theory of Country, Brand and Product Images; A Framework for Theory Development; Theory-Based Approaches to CIE; Country Image Effect: A Combined Halo and Summary Construct; The Effect of Familiarity on the Salience of the Country Image Cue; An Integrative Dynamic Model of Country, Brand and Product Images; The Effects of the Made-In Country (MC); The Effect of Brand Name. | |
| 505 | 8 | |a The Effect of the Perceived Country of Origin (OC)The Effect of Extrinsic Cues on Product Evaluations; Comparative Evaluation and Purchase Decisions; The Interaction among Determinants of Product Image; Dynamic Aspects of the CIE; Conclusion; 3 Monetizing Brand and Country Image; Introduction; Brand Image, Brand Equity and Brand Value -- From Consumer Perceptions to Measurable Values; Country Image, Country Equity and Country Value; Estimating Relative Customer-Based Brand Value; Brand Image and Brand Value; Estimating Relative Country Image Value; Long-Term Valuation of Customers. | |
| 505 | 8 | |a The Value of a Brand' s Customer Base and Brand ValueAcquisition of New Customers; Implications for Brand Image and Brand Value; Implications of the Contribution of Country Image to Brand Value; Estimating Brand Value by Means of Firm-Based Financial Data; Extracting Brand Value from Share Prices and the Firm's Financial Data; Implications to the Measurement of Country Value; Conclusion; 4 It's All in the Eyes of the Consumer; Introduction; What Do We Know About National Images in the Eyes of Consumers?; Consumers' Place of Residence (HC) Effect on Perceived National Images. | |
| 505 | 8 | |a Constructs of Country ImageCountry Image Varies by Product Line; Country Image and Purchase Intentions; Can Consumers be Segmented by their Attitudes?; Consumer Ethnocentrism and Patriotism; Patriots; Traitors; Identifying Patriots, Cosmopolitans and Traitors; Mexican Patriots versus Malinchismas (Traitors); Hostiles and Friends: The Animosity-Affinity Model of the Purchase of Products from Certain Countries; A Two-Dimensional Consumer Segmentation Model; Travel and Country Image of Visited Countries; From Attitudes to Behavior; Country of Origin Labeling -- Do Consumers Care? | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Place marketing. | |
| 650 | 0 | |a Competitive advantage (International trade) | |
| 650 | 0 | |a National characteristics. | |
| 650 | 0 | |a Consumers' preferences. | |
| 650 | 0 | |a Marks of origin. | |
| 650 | 6 | |a Caractéristiques nationales. | |
| 650 | 6 | |a Consommateurs |x Préférences. | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Marks of origin |2 fast | |
| 650 | 7 | |a National characteristics |2 fast | |
| 650 | 7 | |a Place marketing |2 fast | |
| 700 | 1 | |a Nebenzahl, Israel D. | |
| 776 | 0 | 8 | |i Print version: |a Jaffe, Eugene D. |t National Image and Competitive Advantage : The Theory and Practice of Place Branding. |d Frederiksberg : Copenhagen Business School Press, ©2006 |z 9788763001724 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3400812 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37542153 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL3400812 | ||
| 938 | |a YBP Library Services |b YANK |n 8855353 | ||
| 994 | |a 92 |b IZTAP | ||