Value in Food and Agriculture.

In food and agriculture, the creation of value is paramount to any company's survival, and even more so at a time where dramatic changes in business and industrial marketing's context are leading to fundamental changes in what companies should be analysing, creating, and delivering. Althou...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hingley, Martin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Emerald Group Publishing Limited, 2013.
Temas:
Food adulteration and inspection > Great Britain.
Food > Great Britain > Marketing.
Food industry and trade > Great Britain.
Food adulteration and inspection
Food industry and trade
Food > Marketing
Great Britain
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Editorial advisory board; Guest editorial; Investigating farmers' involvement in value-added activities; Perceived value in community supported agriculture (CSA); An analysis of value in an organic food supply chain; Food consumption value; In search of differentiation and the creation of value: the quest of the Scottish pig supply chain; Value in the territorial brand: the case of champagne; Perceived value of pasta in Greece and Romania.

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