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Value in Food and Agriculture.
In food and agriculture, the creation of value is paramount to any company's survival, and even more so at a time where dramatic changes in business and industrial marketing's context are leading to fundamental changes in what companies should be analysing, creating, and delivering. Althou...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Emerald Group Publishing Limited,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In food and agriculture, the creation of value is paramount to any company's survival, and even more so at a time where dramatic changes in business and industrial marketing's context are leading to fundamental changes in what companies should be analysing, creating, and delivering. Although there has been a lot of literature generated on the topic, there is a general feeling among academics and practitioners that we have only just begun to understand what is meant by 'value'. Many different angles of value have been investigated and specifically in food and agriculture. However, holes remain t. |
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| Descripción Física: | 1 online resource |
| ISBN: | 1306341310 9781306341318 9781783508648 1783508647 |