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Developing Strategic Marketing Plans That Really Work : a Toolkit for Public Libraries.
Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library ser...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Facet Publishing,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |