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Diffusion and Adoption of Innovation in "Retro" Industries.
Innovation is a key concept in the analysis of industries. Numerous studies analysed the link between industry and innovation. Cross-sectional and longitudinal studies analyse the benefits of innovation within and between industries. Previous works largely emphasized the fundamental role of innovati...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Emerald Group Publishing Limited,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; CONTENTS; Editorial advisory board; Guest editorial; Back to the future: adoption and diffusion of innovation in retro-industries; Innovation in tradition-based firms: dynamic knowledge for international competitiveness; The co-creation process in the development of nostalgic new products; Nostalgia and technology innovation driving retro music consumption; Consumer innovativeness, perceived innovation and attitude towards "neo-retro"-product design; Complexities in innovation management in companies from the European industry.