Concise Encyclopedia of Advertising.
At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in a...
Clasificación: | Libro Electrónico |
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Autor principal: | Stevens, Robert E. |
Otros Autores: | Loudon, David L., Clow, Kenneth E., Baack, Donald |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken :
Taylor and Francis,
2014.
|
Temas: | |
Acceso en línea: | Texto completo |
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